TMX: The first private ad exchange for the Technology Vertical
With a technology ad network that reaches 90 million unique users worldwide each month, The IDG TechNetwork is moving to the next stage of ad technology sophistication. The Tech Media Exchange (TMX) is a private ad exchange that will allow marketers, agencies and demand-side platforms to assemble audiences via real-time bidding across its sites. The inventory will be offered to the trading desks and demand-side platforms that have emerged in recent years at agencies. TMX will help publisher partners get the best price for their inventory and also maintain control over the way their pages are used by advertisers.
Beta launches in March and will include over 400 sites in the TechNetwork.
About IDG TechNetwork
IDG TechNetwork is the premier online advertising network designed for technology marketers and agencies who create high-impact branding, product launch and lead generation programs. By providing advertisers and sponsors with the largest and most influential audience of enterprise, consumer, small-medium businesses, and gaming technology buyers, the IDG TechNetwork enables marketers to address specific technology markets with targeted communication to accelerate program success and improve ROI.