TMX for Advertisers
Direct from the best tech websites – in real-time.
TMX enables marketers to reach IDG TechNetwork’s large premium technology audience in a real-time bidding environment. With advanced data targeting capabilities and real-time metrics, TMX gives advertisers the greatest reach, efficiency, and performance in the industry. TMX also allows advertisers a high level of transparency: advertisers have full visibility into which sites will run their ads and the available inventory.
Benefits for Advertisers:
- Superior efficiency gains through programmatic buying platforms
- Better impression valuation – Greater visibility into the sites, visitors, and ad units they are bidding on
- Improved targeting capabilities based on collected impression data improves performance
- Allows for the dynamic reallocation of budget based on real-time performance